The best online video advertising campaigns will be named by the Web Marketing Association
“Online video has exploded in popularity over the past few years as a form of advertising and it looks like this trend will continue,” said William Rice, president of the Web Marketing Association. “Videos can be stand-alone viral projects, series, or page-based creations. Each online video ad will be judged on creativity, innovation, impact, design, copywriting, and use of medium “The IAC awards provide an opportunity to find out who is doing an exceptional job creating an online video. Winning awards is also a great marketing opportunity for winners to promote their work to senior management, customers and prospects.” .
“We believe winning an industry-specific award is more valuable to the entrant. This allows participants to be judges against their peers, just like in the market,” Rice said.
Past IAC Awards Best of Show Video winners include:
Discount filters 2021 won by Clum Creative
2020 Finding Whelmed won by Zambezi + Experience Kissimmee
Cell Counting 2019 music video won by Thermo Fisher Scientific
2018 ADHD Unbranded Videos Won by Shire and Intouch Solutions
Back to Work 2017 won by Pretty Damn Sweet
2016 UpRight by Tross Creative won by Tross Creative
2015 Blind Test Drive won by INNOCEAN USA
2014 Finn & Friends “The Great Outdoors” won by Interlude, Y&R, Geometry Global
2013 Brindille la Fée won by bswing
2012 Yaris It’s a car! Web Films won by Saatchi & Saatchi LA
2011 Help Me Choose won by Organic, Inc.
2010 Morningstar Farms video recipes won by Biggs | Gilmore
The 2022 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Nominations can be submitted online at http://www.iacaward.org. The deadline for registration is January 30, 2022.
In addition to online video advertising, prizes will be awarded in each of the industry categories and advertising formats such as:
Online ads (including banners, pop-ups or interstitials)
Rich Media Ads
Websites (including microsites and landing pages)
Online newsletter campaign
Voice skills or actions
Integrated advertising campaign
In an effort to recognize organizations that demonstrate exceptional development skills across multiple entries, agencies will be recognized with an Outstanding Ad Developer award if they win six or more 6 awards. In 2021, four agencies received this honor.
Judging for the IAC Awards will take place in February 2022. Judges will be comprised of a select group of internet advertising professionals with a deep understanding of the current state of web advertising. Past judges of the competition included senior executives from leading companies, institutions and media organizations such as Arc Worldwide, Beeby Clark + Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive, and Wunderman/Y&R.
A full list of past winners is available on the IAC Awards website.
About the Web Marketing Association
The Web Marketing Association is an organization that strives to create a high standard of excellence in website development and Internet marketing. Staffed by volunteers, it is made up of Internet marketing, advertising, public relations and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to websites. The Web Marketing Association’s annual awards programs, the WebAward Competition, MobileWebAwards, and Internet Advertising Competition Awards, have been helping interactivity professionals promote themselves, their businesses, and their best work to the outside world since 1997 .