Omnicom (OMC) acquires the Berlin advertising agency Antoni
Omnicom Group Inc. The WTO on Monday announced the acquisition of Berlin advertising agency Antoni for an undisclosed sum. The transaction, which is subject to customary closing conditions, is expected to close in the first quarter of 2022.
Founded in 2015 exclusively for Mercedes-Benz, Antoni has now extended its services to brands such as bett1.de, Vodafone, Kärcher and Katjes. Currently employing over 170 professionals, Antoni is considered one of the most creative and innovative advertising agencies in Europe.
antoni was founded in 2015 by Tonio Kröger, Managing Director and CEO, and André Kemper, Managing Director and Chief Creative Officer. Both will retain their current roles after the acquisition.
Acquisition will support Omnicom-Mercedes partnership
The acquisition aims to place antoni in a pivotal role in Omnicom’s partnership with Mercedes-Benz to develop Team X, a bespoke, data-driven global agency solution with expertise across the full communications business and marketing from Mercedes.
Recently, Mercedes-Benz merged its communications and marketing departments and consolidated its global marketing communications reach with Omnicom’s Team X. The new agency will start operations from January 2022 and will have cross-divisional responsibility for Mercedes-Benz business units. in more than 40 markets worldwide.
Over the past year, Omnicom shares have gained 42.5%, underperforming the 56.1% growth of the industry it belongs to, but outperforming the 33.1% growth of the composite Zacks S&P 500.
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Zacks Ranking and Stocks to Consider
Omnicom currently wears a Zacks Rank #3 (Hold).
Some higher-ranked stocks in the broader Zacks business services sector are ManpowerGroup MAN, Cross Country Health Care CCRN and Genpact G, each wearing a Zacks No. 2 rank (purchase). You can see the full list of today’s Zacks #1 Rank (Strong Buy) stocks here.
The expected long-term earnings per share growth rate (three to five years) for ManpowerGroup, Cross Country Healthcare and Genpact is set at 24.2%, 9.9% and 14.7%, respectively.
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