Ad Agency Weekly News Summary: May 20, 2021
Changes in creative leadership
Havas Chicago appointed a new creative director, Myra Nussbaum, replacing John Norman, who should leave today to pursue “new creative projects”, according to a Havas spokeswoman. Nussbaum, who has over 15 years of industry experience, comes from Leo Burnett Chicago, where she served as creative director for a year. Prior to that, she served as Senior Vice President, Group Creative Director, at DDB Chicago for nearly four years.
BBH New York brought in two new creative directors for the band. Canning Kaisa most recently, she served as Creative Director for 72andSunny, where she ran her Carl’s Jr./Hardee’s and Grubhub accounts. Prior to that, she worked with brands like Little Caesars and Bob’s Discount Furniture at Barton F. Graf, and led MassMutual’s rebranding at Johannes Leonardo.
Estefanio Holtz most recently served as Senior Vice President of Creative at McCann NY. The expansion of the creative department follows the recent consolidation of the BBH NY leadership team, which includes President Amani Duncan, Chief Creative Officer Rafael Rizuto and Chief Strategy Officer Tom Callard. “I couldn’t be more excited to welcome dream team Kasia Canning and Estefanio Holtz to our herd,” Rizuto said. “We have incredible momentum at BBH New York right now, and I’m more than happy to have them join us.”
The partnership bring Hannah Fishman as Creative Director for North America. She previously served as Executive Creative Director for Grey, overseeing the work of clients including P&G, Walgreens, GSK and TJ Max. This is a new role for the agency, following the departure of Justin Ruben, who served as creative director of its New York office for two years, and left to return to Australia. confirmed a spokesperson for The&Partnership.
The account wins
Portland-based agency Via had been named Make-A-Wish Internationalof the creative agency for the launch of its 2021-2022 campaign. According to a statement from the agency, Via will help Make-A-Wish “establish a stronger presence and educate a new segment of potential donors about how their donations will help heal seriously ill children around the world.” The first campaign should be launched in July.
Independent agency based in Knoxville tombras was named the go-to social media agency for MozillaCommentworking on the Firefox and Pocket brands.
subculturea subsidiary of global luxury marketing agency Issa PR, has been named a go-to agency for DecideAndActa new responsible and quality Swiss watch company that is launching this month.
The communityan agency based in Argentina with offices in the United States, has been named the new American Hispanic agency of reference for volkswagen. This is the second big auto account gain for the agency in the past two months. In February, Porsche Latin America chose The Community as its new AOR, as reported by AdLatina.
BBDO NY partnered with the NYC Department of Education to form ADiverse, an initiative dedicated to instilling a passion for advertising and marketing within diverse talent in NYC public high schools that have large BIPOC (Black, indigenous and of color).
Deutsch NY announced the two winners of its Deutsch NY Fund the Change Mentorship and Scholarship Opportunity. High school graduates Waverly Johnson of Brooklyn and Michael Barclay of Chicago were chosen from a pool of 800 students and will receive year-round mentorship opportunities and paid summer internships at Deutsch NY, as well as an annual renewable scholarship $10,000 for four years at the School of Visual Arts.
The only club called on the industry to sign its paid internship pledge, “urging agencies, brands, advertising schools and other organizations to step up and help support workplace equity,” according to a statement. Founding signatories included Cartwright, Collins, The Community, Design Army, Edelman, FCB Worldwide, Goodby Silverstein & Partners, The Martin Agency, School of Visual Arts, R/GA, Sid Lee and Wieden+Kennedy, as well as The One Club.
Upon signing the form, agencies and brands can upload their logos to display on The One Club’s website page and provide a link to the paid internships they offer.
Adam and Eve merged its two content and production teams, Cain and Abel and Global Gutenberg, to form a large-scale creative production agency. The new combined operation will be rolled out under the Cain & Abel brand, and its leadership team will report directly to joint Adam & Eve/DDB group CEOs Tammy Einav and Mat Goff.
Chemistpromoted there Taylor Guglielmoformerly Executive Vice President of Group Account Management, to a newly created position of Chief Growth Officer, where she will be responsible for leading new business efforts for the agency’s Atlanta and Pittsburgh offices.
Northwell Health teams up with PMK Rogers and Cowan to bring back its “Side By Side: Celebration of Service” campaign over Memorial Day weekend, which will include a pre-recorded benefit concert with live performances from the Northwell Nurse Choir and singers Gavin DeGraw and Ne-Yo, as well as a virtual performance by Katy Perry. The live performances will be presented in front of a small crowd of military personnel and nurses vaccinated against COVID-19.
“A lot of my family was in the military, so that means a lot to me, it’s also my way of honoring them,” DeGraw told Ad Age. “To be back in New York to play is also very special. It really feels good to play live again. Also, as a New York native, there’s a special place in my heart for what these folks offer.