Ad Agency Executives Launch Punk Rock Puzzle Brand Punkzles
CEO of Punkzles, Jeremy Schwartz, along with its Truth Collective co-founders, saw a white space in the puzzle industry. While puzzles are a fun pastime, the selection is often quite quiet. This led Schwartz to realize he could combine his passion for art direction, design and brand experiences with his love of punk rock to create a deeper connection with artists through one of the favorite pastimes. Americans.
“The power of music is undeniable and when we can create an experience that brings people together, there really is nothing better. I’ve always had a deep passion for the punk genre of music and have looked for a way to get involved in it, while using my creative background in branding and advertising,” Schwartz said. “We brainstormed and landed on Punkzles, a truly one-of-a-kind product. The goal is to create a new experience where music fans can bond and make charitable donations along the way.”
Features of Punkzles’ first product John Lydon, also known as Johnny Rotten, lead singer of British punk band The Sex Pistols and founder and vocalist of post-punk band Public Image Ltd (PiL). Other top punk and hardcore artists have expressed interest in Punkzles and more puzzles are set to launch after Johnny Rotten in 2022. Each puzzle offers more than just a puzzle – users get a deeper connection with the artist through a poster, liner notes, experience boosters, and curated streaming music playlists.
In response to the idea of combining the punk and puzzle experiences to create Punkzles, Lydon commented, “Knowledge is power. Without knowing is powerless. Punk understands natural knowledge. PUNK.”
In addition to creating an activity that every music fan can enjoy, Punkzles highly values the importance of giving back. The company has pledged to donate 3% of its profits to MusiCares®, the Recording Academy’s charity partner. As a leading music charity, MusiCares is a safety net that supports the health and well-being of the music community and provides health and human services for a range of needs, including physical and mental health, addiction recovery, preventative clinics, unforeseen personal emergencies and disaster relief. .
Punkzles’ first Kickstarter campaign will run until mid-December. This crowdfunding campaign allows Punkzles to launch in a ‘fan-first’ way, allowing true punk and puzzle fans to be a part of this exciting new movement. For more information on Punkzles, please visit: https://truthl.ink/punkzleskickstarter.
Punkzles is a one-of-a-kind music experience dedicated to bringing punk-rock fans closer to the artists they love. Founded in 2021 by three rabid music fans, Punkzles puzzles are designed to challenge even the most serious brain teasers, creating collectible pieces that live in harmony with vinyl record collections and consumer memorabilia. Launch in 2021 with John Lydon, AKA Johnny Rotten, Punkzles is set to offer additional artists and memorabilia through 2022 and beyond. For more information on how you can join the Punkzles experience, visit: punkzles.com.
MusiCares helps the humans behind the music because music gives so much to the world. Offering prevention, emergency and recovery programs, MusiCares is a safety net that supports the health and well-being of the music community. Founded by the Recording Academy in 1989 as a US-based 501(c)(3) charitable organization, MusiCares protects the well-being of all musicians through direct financial grant programs, resource networks of tailored support and relief efforts. For more information, please visit: www.musicares.org.
SOURCE Truth Collective